Search Engine Optimization, or SEO, is vital to ranking high in major Search Engines. Optimizing for SEO not only helps with branding, but allows a customer to find exactly what they are looking for by bringing them directly to your product detail page. With the introduction of Web 2.0, the need for Social Media Marketing was born. Social Media Marketing, or SMM, and SEM targets those that may not know about your site or services in a casual way. This allows them to not only ‘window shop’, but it gives them a feeling of empowerment when they make the next step to go into your site from your profile or strategically placed blog post or social bookmark. It makes them feel like they stumbled into your site. This also incorporates link backs. These extra external links reinforce the weight your site has in the eyes of the search engine.
As the attention span of the average consumer shortens, this becomes ever more important. Our clients understand this, and with their continued support and carte blanche access to making changes and additions to their sites, we have proven, time and time again, that our SEO/SEM team provides outstanding results.